The surge in consumer demand for clean beauty is revolutionizing the cosmetic industry. No longer satisfied with traditional formulations, people are seeking transparency, safety, and sustainability in their skincare and makeup products. Understanding what clean beauty truly means is essential for making informed choices and supporting responsible brands.
This guide explores the principles behind clean beauty, its impact on industry standards, and how consumers can benefit from embracing this movement, ultimately leading to healthier routines and a more ethical approach to personal care.
